TY - BOOK AU - Ford,Brian R. AU - Bornstein,Jay AU - Pruitt,Patrick T. AU - Siegel,Eric S., Ernst & Young business plan guide. TI - The Ernst & Young business plan guide SN - 0470112697 (pbk.) AV - HD62.5 .S556 2007 U1 - 658.4/012 22 PY - 2007/// CY - Hoboken, N.J. PB - J. Wiley & Sons Inc. KW - New business enterprises KW - Planning KW - Business planning N1 - Rev. ed. of: The Ernst & Young business plan guide / Eric S. Siegel, Brian R. Ford, Jay M. Bornstein. 2nd ed. c1993; Includes index; The business plan -- Who reads the business Plan? -- Legal forms of a business -- Due diligence -- Contents -- Executive summary -- General company description -- Products and services -- Marketing plan -- Operational plan -- Management and organization -- Major milestones -- Structure and capitalization -- Financial plan -- Confidentiality agreements -- Further considerations -- Resources for the entrepreneur -- Conclusion UR - http://www.loc.gov/catdir/toc/ecip076/2006101462.html UR - http://www.loc.gov/catdir/enhancements/fy0826/2006101462-b.html UR - http://www.loc.gov/catdir/enhancements/fy0826/2006101462-d.html ER -