The Ernst & Young business plan guide /
Ernst and Young business plan guide
Brian R. Ford, Jay M. Bornstein, Patrick T. Pruitt.
- 3rd ed.
- Hoboken, N.J. : J. Wiley & Sons Inc., c2007.
- xix, 233 p. : ill. ; 23 cm.
Rev. ed. of: The Ernst & Young business plan guide / Eric S. Siegel, Brian R. Ford, Jay M. Bornstein. 2nd ed. c1993. Includes index.
The business plan -- Who reads the business Plan? -- Legal forms of a business -- Due diligence -- Contents -- Executive summary -- General company description -- Products and services -- Marketing plan -- Operational plan -- Management and organization -- Major milestones -- Structure and capitalization -- Financial plan -- Confidentiality agreements -- Further considerations -- Resources for the entrepreneur -- Conclusion.
0470112697 (pbk.) 9780470112694 (pbk.)
2006101462
New business enterprises--Planning. Business planning.