TY  - BOOK
AU  - Garon,Jon M.
TI  - Own it: the law & business guide to launching a new business through innovation, exclusivity and relevance 
SN  - 9781594603914 (alk. paper)
AV  - KF1414.3 .G27 2007
U1  - 346.73/065 22
PY  - 2007///
CY  - Durham, N.C.
PB  - Carolina Academic Press
KW  - New business enterprises
KW  - Law and legislation
KW  - United States
KW  - Intellectual property
N1  - Includes bibliographical references (p. 370-378) and index; Building blocks for the business -- Introduction to exclusivity -- Integrating intellectual property to maximize both relevance and exclusivity -- Beyond exclusivity--the need for relevance -- Paying for exclusivity: financing and business structuring -- Application of start-up financing to intellectual property -- Drafting the Own it business plan -- Documenting the limited liability company -- The Internet, e-commerce and the new sales paradigm -- Industry examples and approaches -- Patents and patent law -- Copyrights and copyright law -- Trademarks, service marks, brands, and trademark law -- Publicity rights and privacy law -- Trade secrets and trade secret law
UR  - http://www.loc.gov/catdir/toc/ecip0717/2007018554.html
ER  -