Garon, Jon M. <br/><br/>
Own it :  the law & business guide to launching a new business through innovation, exclusivity and relevance / 
Jon M. Garon. 
 - Durham, N.C. :  Carolina Academic Press,  c2007. 
 - xxii, 386 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 370-378) and index. 
<br/><br/>Building blocks for the business -- Introduction to exclusivity -- Integrating intellectual property to maximize both relevance and exclusivity -- Beyond exclusivity--the need for relevance -- Paying for exclusivity: financing and business structuring -- Application of start-up financing to intellectual property -- Drafting the Own it business plan -- Documenting the limited liability company -- The Internet, e-commerce and the new sales paradigm -- Industry examples and approaches -- Patents and patent law -- Copyrights and copyright law -- Trademarks, service marks, brands, and trademark law -- Publicity rights and privacy law -- Trade secrets and trade secret law . 
<br/><br/><label>ISBN: </label>9781594603914 (alk. paper) 159460391X (alk. paper) 
<br/><br/><label>LCCN: </label>2007018554 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New business enterprises--Law and legislation--United States.<br/>Intellectual property--United States.
<br/><br/><label>LC Class. No.: </label>KF1414.3  / .G27 2007 
<br/><br/><label>Dewey Class. No.: </label>346.73/065