One perfect day : the selling of the American wedding /
Rebecca Mead.
- New York : Penguin Press, 2007.
- 245 p. ; 25 cm.
Includes index.
Weddings 101 -- The business of brides -- Inventing the traditionalesque -- "The 'Oh, mommy' moment" -- "Your new $100 billion customer -- God and the details -- Love me tender -- Manufacturing memories -- The new elopement.
9781594200885 1594200882
2006052461
Weddings--Planning.--United States Weddings--Costs.--United States Shopping--United States. Consumer education--United States.