The entrepreneur's guide to writing business plans and proposals /
K. Dennis Chambers.
- Westport, Conn. : Praeger, 2008.
- xiv, 184 p. : ill. ; 25 cm.
- The entrepreneur's guide .
- Entrepreneur's guide (Praeger) .
Includes bibliographical references and index.
Start from strength : what's in it for me? -- Capture the elusive readers : what's in it for them? -- Conquer the first draft : the easy part -- Edit for power : the hard part -- Prepare for success : develop a realistic marketing plan -- Demonstrate financial credibility : money still makes the world go 'round -- Gerry young -- Writing in the 21st century : a guide to today's new mechanics -- Raise the bar : what you are really proposing -- Tie the knot : why your proposal makes the prospect so nervous -- The art and science of persuasion : convince readers to see it your way -- Watch winners at work : a model proposal.