Springer, Paul. Ads to icons : how advertising succeeds in a multimedia age / Paul Springer. - London ; Philadelphia : Kogan Page, c2007. - xviii, 379 p. : ill. ; 25 cm. Includes bibliographical references (p. [363]-367) and index. ISBN: 9780749449360 0749449365 LCCN: 2007001963 Subjects--Topical Terms: Advertising--Case studies.Advertising campaigns--Case studies. LC Class. No.: HF5823 / .S76 2007 Dewey Class. No.: 659.1/13