Capon, Noel. <br/><br/>
The marketing mavens / 
Noel Capon. 
 - 1st ed. 
 - New York :  Crown Business,  c2007. 
 - x, 307 p. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [289]-293) and index. 
<br/><br/>The new market model -- Execution in marketing -- Identifying opportunities -- Matching markets with competencies -- Segmenting to find the sweet spots in a market that matters -- Meeting customer needs and beating competition -- Structuring systems and processes to serve customers -- Creating a company-wide marketing culture -- Measuring enterprise and market for a custom fit -- Conclusion : sustaining marketing excellence. 
<br/><br/><label>ISBN: </label>9780307354099 0307354091 
<br/><br/><label>LCCN: </label>2006101945 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Customer relations.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .C37 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8