Beard, Fred K.,  1957- <br/><br/>
Humor in the advertising business :  theory, practice, and wit / 
Fred K. Beard. 
 - Lanham :  Rowman & Littlefield,  c2008. 
 - xiv, 205 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 183-188) and index. 
<br/><br/>Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy. 
<br/><br/><label>ISBN: </label>9780742554252 (cloth : alk. paper) 0742554252 (cloth : alk. paper) 9780742554269 (pbk. : alk. paper) 0742554260 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2007002332 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Humor in advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / .B37 2008 
<br/><br/><label>Dewey Class. No.: </label>659.1