Readings in advertising, society, and consumer culture / Roxanne Hovland, Joyce Wolburg, Eric Haley, editors ; foreword by Ron Taylor. - Armonk, N.Y. : M.E. Sharpe, c2007. - xiii, 425 p. : ill. ; 26 cm.

Includes bibliographical references and index.

9780765615442 (cloth : alk. paper) 0765615444 (cloth : alk. paper)

2006038940


Advertising--Social aspects--United States.
Consumption (Economics)--Social aspects--United States.

HF5813.U6 / R36 2007

306.3/4