TY  - BOOK
AU  - Brader,Ted
TI  - Campaigning for hearts and minds: how emotional appeals in political ads work 
SN  - 0226069885 (cloth : alk. paper)
AV  - JA74.5 .B69 2006
U1  - 324.7/3 22
PY  - 2006///
CY  - Chicago
PB  - University of Chicago Press
KW  - Political psychology
KW  - Advertising, Political
KW  - Communication in politics
KW  - Persuasion (Psychology)
KW  - Emotions and cognition
N1  - Includes bibliographical references (p. [251]-271) and index; Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life
UR  - http://www.loc.gov/catdir/toc/ecip0510/2005009159.html
UR  - http://www.loc.gov/catdir/enhancements/fy0622/2005009159-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0622/2005009159-d.html
ER  -