TY - BOOK AU - Mark,David TI - Going dirty: the art of negative campaigning SN - 0742545008 (cloth : alk. paper) AV - JK2281 .M365 2006 U1 - 324.70973 22 PY - 2006/// CY - Lanham [Md.] PB - Rowman & Littlefield Publishers KW - Political campaigns KW - United States KW - History KW - Advertising, Political KW - Negativism N1 - Includes bibliographical references (p. 243-248) and index; Eye of the beholder : defining negative campaigning -- What good old days? : notable developments in negative campaigning from the late 18th century through the dawn of the cold war -- Going nuclear 1964 : the rise of television attack ads -- Dismissive politics : the governor against the actor -- "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970 -- Confrontation, bluster, and no compromise : the campaigns of Jesse Helms -- Dole-Gingrich : going negative early and often -- The politics of fear : negative campaigning in the post-9/11 world -- Opening the floodgates : campaign finance "reform" and the rise of negativity -- A double-edged sword : when negative campaigning backfires -- Hitting the mark : negative campaigning efforts that just plain worked -- It's in the mail : negative campaigning comes home -- The future of negative campaigning UR - http://www.loc.gov/catdir/toc/ecip061/2005028278.html ER -