Coffey, Timothy J. <br/><br/>
Marketing to the new super consumer :  mom & kid / 
 Mom & kid. 
Tim Coffey, David Siegel and Greg Livingston. 
 - Ithaca, NY :  Paramount Market Pub.,  c2006. 
 - x, 221 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [203]-207) and index. 
<br/><br/>Introducing the new super consumer-- mom & her kid -- How did this happen? -- Life stages of the four-eyed, four-legged consumer -- Mom and kid motivators, or, Getting to win-win -- The decision-making process of 4i4l -- The mom & kid 4i4l consumer as a market -- How the 4i4l thinks -- Marketing to the 4i4l -- Developing insights--researching your 4i4l -- How to intercept your consumer--the 4i4l and its media -- Rules of engagement--how to communicate -- Exciting your consumer -- Some surprise 4i4l examples. 
<br/><br/><label>ISBN: </label>0976697327 9780976697329 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Women consumers.<br/>Child consumers.<br/>Consumers--Research.<br/>Marketing.<br/>Market segmentation.<br/>Consommatrices.<br/>Enfants consommateurs.<br/>Consommateurs--Recherche.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .C64 2006