The marketing research guide / 
Robert E. Stevens ... [et al.]. 
 - 2nd ed. 
 - New York :  Best Business Books,  c2006. 
 - xv, 425 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0789024160 (hbk. ) 0789024179 (pbk.) 
<br/><br/><label>LCCN: </label>2005003578 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M35585 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8/3