TY  - BOOK
AU  - Best,Joel
TI  - Flavor of the month: why smart people fall for fads 
SN  - 0520246268 (cloth : alk. paper)
AV  - HM826 .B47 2006
U1  - 306 22
PY  - 2006///
CY  - Berkeley
PB  - University of California Press
KW  - Social institutions
KW  - Fads
KW  - Social aspects
KW  - Diffusion of innovations
N1  - Includes bibliographical references (p. 179-197) and index; The illusion of diffusion -- Why we embrace novelties : conditions that foster institutional fads -- The fad cycle : emerging -- The fad cycle : surging -- The fad cycle : purging -- Fad dynamics -- Becoming fad-proof
UR  - http://www.loc.gov/catdir/toc/ecip0517/2005022128.html
UR  - http://www.loc.gov/catdir/enhancements/fy0622/2005022128-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0622/2005022128-d.html
ER  -