Best, Joel. <br/><br/>
Flavor of the month :  why smart people fall for fads / 
Joel Best. 
 - Berkeley :  University of California Press,  c2006. 
 - xi, 201 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references (p. 179-197) and index. 
<br/><br/>The illusion of diffusion -- Why we embrace novelties : conditions that foster institutional fads -- The fad cycle : emerging -- The fad cycle : surging -- The fad cycle : purging -- Fad dynamics -- Becoming fad-proof. 
<br/><br/><label>ISBN: </label>0520246268 (cloth : alk. paper) 9780520246263 
<br/><br/><label>LCCN: </label>2005022128 
<br/><br/><label>Nat. Bib. No.: </label>GBA627530  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013414773  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social institutions.<br/>Fads--Social aspects.<br/>Diffusion of innovations.
<br/><br/><label>LC Class. No.: </label>HM826  / .B47 2006 
<br/><br/><label>Dewey Class. No.: </label>306