TY  - BOOK
AU  - Scott,David Meerman
TI  - Cashing in with content: how innovative marketers use digital information to turn browsers into buyers 
SN  - 0910965714
AV  - HF5548.32 .S295 2005
U1  - 658.8/72 22
PY  - 2005///
CY  - Medford, N.J.
PB  - Information Today/CyberAge Books
KW  - Electronic commerce
KW  - Management
KW  - World Wide Web
KW  - Internet
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/ecip0512/2005012786.html
UR  - http://www.loc.gov/catdir/enhancements/fy0622/2005012786-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0622/2005012786-d.html
ER  -