Scott, David Meerman. <br/><br/>
Cashing in with content :  how innovative marketers use digital information to turn browsers into buyers / 
David Meerman Scott. 
 - Medford, N.J. :  Information Today/CyberAge Books,  2005. 
 - xx, 256  p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0910965714 
<br/><br/><label>LCCN: </label>2005012786 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Electronic commerce--Management.<br/>World Wide Web.<br/>Internet.
<br/><br/><label>LC Class. No.: </label>HF5548.32  / .S295 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8/72