TY  - BOOK
AU  - Lee,Monle
AU  - Johnson,Carla
TI  - Principles of advertising: a global perspective 
SN  - 9780789022998 (hard : alk. paper)
AV  - HF5821 .L35 2005
U1  - 659.1 22
PY  - 2005///
CY  - New York
PB  - Haworth Press
KW  - Advertising
N1  - Includes bibliographical references (p. 383-400) and index
UR  - http://www.loc.gov/catdir/toc/ecip057/2005002253.html
ER  -