Lee, Monle. <br/><br/>
Principles of advertising :  a global perspective / 
Monle Lee, Carla Johnson. 
 - 2nd ed. 
 - New York :  Haworth Press,  c2005. 
 - xxi, 427 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references (p. 383-400) and index. 
<br/><br/><label>ISBN: </label>9780789022998 (hard : alk. paper) 0789022990 (hard : alk. paper) 9780789023001 (soft : alk. paper) 0789023008 (soft : alk. paper) 
<br/><br/><label>LCCN: </label>2005002253 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013221118  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / .L35 2005 
<br/><br/><label>Dewey Class. No.: </label>659.1